Sociology (Race and Ethnicity) Assignment Example | Topics and Well Written Essays - 250 words - 1

Sociology (Race and Ethnicity) - Assignment Example Addressing the issue of racial profiling, I strongly feel that with the current threat of terrorism to the society and the increased incidence of terrorist attacks, it becomes absolutely essential to implement the strictest possible measures of security. We need to understand that nothing is more valuable than human life. Therefore, if the protection of human life causes us some inconvenience we should be cooperative. It obviously is very important to keep the sensitivities of the citizens of a country in mind and the criteria for racial profiling must be such that it is based on authentic evidence f a person’s identity and should not merely rely on the physical appearance of a person because that can hurt the sentiments of people. This issue was realized by the Bush Administration after which a ban was placed on Racial Profiling (US Department ofJustice , 1). Works Cited Saney, Isaac. "The Origins of Racism." AfricVoice 1 February 2007. Web. : 1 and 4. US Department ofJustice . Fact Sheet: Racial Profiling. 17 June 2003.Web.

Tobacco Company Strategies Towards Health Awareness Essay Example for Free

Tobacco Company Strategies Towards Health Awareness Essay Threats faced by the tobacco company is the raise of awareness on the hazard of smoking and the big increament in taxes. The awareness campaign usually came from the local government which tax is paid to. On the other hand, number of smokers keep on rising each day eventhough the proggresive campaign towards the awareness of hazards of smoking. Several resistance towards the development of tobacco company. Like wise, the company has to raise the good image of their company. By doing this, the bad image as a tobacco company which lead to unhealthy life style will be reduce. They tried to emerged with a lot of positive approach towards the effort on banning smoking in public area. The world tobacco industry generated sales of almost $721 billion in 2010 according to analyst. Cigarettes represent the leading market segment with revenue exceeding $681 billion, which accounts for almost 95% of the overall market. The yearly rate of market growth is expected to accelerate to be 4. 5% until 2015, bringing the market to almost $890 billion. The tobacco market involves the retail of tobacco, cigarettes, cigars, cigarillos and chewing tobacco. There are currently around 1. billion smokers in the world; this figure is expected to climb at a rate of almost 4% per year. Tobacco is grown in over 120 countries worldwide, using close to 4 million hectares of total agricultural land available globally. Around 12 million cigarettes are smoked every minute around the world. Around 35% of men in developed nations smoke, compared with 50% of men in developing nations. Abou t 22% of women smoke in developed nations, compared with less than 10% in developing nations. Cigarettes represent the largest share of the tobacco market in sales volume and value. Though consumption levels have fallen, the absolute number of smokers has been climbing along with the global population and disposable incomes, reports Global Industry Analysts. China is the largest regional market for cigarettes. Cigars do not generate the same sales or sell in the same high volume as cigarettes. In a more recent trend, the social cachet attached to cigars has been boosting sales. As consumers become more health conscious, they are opting for cigars for their lower level of harm to health. Cigarillos, which are cigars that way less than three grams, represent the market segments recording the most rapid growth. In the past, cigars have been much less marketed than cigarettes, associated with a different demographic (that of the older male), and have not been paid much promotional attention by companies. Advertising of cigars is on the rise, along with aromatic filter varieties, which appeal more to younger and female demographics, and there are increasing numbers of tobacco-only stores in operation. The three leading companies in the global tobacco market are Philip Morris International, China National Tobacco Corporation and Japan Tobacco. Philip Morris International is the world’s largest tobacco company, which sells its products in 180 countries, and held a 16% stake in the international market outside of the US in 2010. Excluding China, the company holds almost 28% of the global market. As tobacco consumption in developed countries declines due to health awareness, tobacco companies are concentrating more on developing countries, including Latin America, Asia, and the Middle East. The industry is focusing its efforts on advertising strategies such as offering low-risk products and re-launching existing products to attract female consumers. More recent product offerings include cigarettes flavored with mint, citrus, and vanilla, and low-risk products with reduced toxins and carcinogens or free of nicotine. The global tobacco industry continues to struggle with negative publicity due to health concerns, high taxes, and state regulations. Once seen as a social pass time, smoking is now perceived as anti-social and damaging to health, causing premature deaths and lunch cancer. Companies are now required to include health warnings on their product labels and are no longer allowed to undertake marketing campaigns. For example in America, the tobacco industry has funded state initiatives that provide resources to help smokers quit smoking as per the  Master Settlement Agreement  regulated by the U. S. government. For example,  Phillip Morris  USA operates a  Ã¢â‚¬Å"Quit Assist†Ã‚  website that acts as a guide for those who choose to quit smoking. Companies and organizations can sponsor events, programs, festivals, performances, individuals, groups, teams, equipment and/or facilities, by providing financial support for activities, promotions and services. Sponsorship refers to the donation of money, services or in-kind support in exchange for recognition of the donation (e. g. , being listed as a â€Å"sponsor† of an event, production or competition). Many companies, including tobacco companies, engage in sponsorship for the purpose of promoting a product or a cause, supporting a needy group, establishing name recognition for a company or brand, earning publicity for a â€Å"good deed,† or building an image for a company, organization or product.

How Would You Resolve an Ethical Problem at Work? Essay -- Business Et

Describe an ethical problem you have encountered or might encounter in your workplace. How would you approach the problem and reach a decision to solve it?   Ã‚  Ã‚  Ã‚  Ã‚   Business ethics defines how a company integrates core values - such as honesty, trust, respect, and fairness - into its policies, practices, and decision-making. Business ethics is, in part, the attempt to think clearly and deeply about ethical issues in business and to arrive at conclusions that are supported by the strongest possible arguments. Ethical principles are the rules of conduct that derive from ethical values. For example, honesty is a value that governs behavior in the form of principles such as: tell the truth, don’t deceive, and don’t cheat. In a business the ultimate goal is to achieve maximum profits. There are factors affecting at different levels of the business such as finance, technology, labor, and workflow in order to maintain excellence and growth of the company. In this paper, I want to demonstrate what ethical issues I faced working as a team leader for my company and how I approached the problems in order to solve it and made decisions and solutions without disturbing the environment of the workplace. Team leaders must master a broad range of business talents and also qualities such as team leadership, setting up weekly goals and must provide their organizations with the strategies, structures, and personnel to compete in a constantly changing environment. There can be a number ...

A Scientific Solution to the Whaling Problem

Science faces a dilemma when it comes to consider the breakdown of society in the face of technological advance. The situation is even more difficult when science takes the environmentalist stance and then finds itself in opposition to native culture, which it also wants to preserve. Anthropological studies have shown that many cultures around the world are integrally linked to whaling, both economically and culturally. But now that whales are facing extinction, the scientific community must make a decision as to which is more worth preservation, native human cultures, or the population of whales. In my opinion, science should support the latter cause. It is an accepted tenet of modern life that technological advance breaks down old modes of social solidarity, and introduces new forms of connectedness. These new spheres of connection bypass locality and ethnicity, so that the tendency is towards a global culture and economy. What seems to be initially a cultural loss is not so, for culture is evolving in step with technology. However, the extinction of whales is a true and final loss. In 1999 the international whaling commission lifted its moratorium and allowed the Makah Indians of Washington State to hunt whales for the first time in 70 years. Charlotte Cote, a descendant of whaling Indians, enthuses over the decision, and describes how whaling has â€Å"reaffirmed their identity as a whaling people and providing a symbol for tribal resiliency, adaptability, and cultural survival† (2006, p. 177). However, Richard Caulfield, who has carried out extensive research into the whaling tribes of Greenland, opines that we cannot view these cultures in isolation, and these people have always retained links to mainland Europe. The recent speed of technological advance has only intensified these links. It is obligatory, therefore, that the remote whaling communities collaborate with the international community (Nuttall 1998, p. 831). The best role for the scientific community would, thus, be to effect a dialogue between the natives and the international body politic, while carrying out research from both points of view.

Analysis of The Masque of the Red Death Essay

Writer’s Name Professor’s Name English 101 14 November 2013 Chasing Time Edgar strikes fear in the eyes of the reader as the adventure of The Masque of the Red Death takes one through the life cycle from the beginning to death. A terrible disease stormed through the country, killing anyone in it’s path. Not only was it madly gruesome, but dreadfully fatal. With only half of the kingdom left alive, Prince Prospero decided to take the route of a coward. He let the kingdom fend for themselves, while he gathered a thousand of his favorite knights and ladies and had a never-ending party, â€Å"When his dominions were half depopulated, he summoned to is presence a thousand hale and light-hearted friends from among the knights and dames of his court† (Poe 3). Once the last guest entered the gate doors, no one came in, and no one gets out (seeing as the Prince welded the gates shut). After a few months the prince decided to throw a breathtaking masquerade ball. As instructed, the guests wore elaborate costumes and masks. The party took place in a strange design and setup. A series of 7 rooms lead you from the beginning to the end of the party. Throughout all of the rooms, every single one was a bright and cheery color, all but the last room. Black dark and terrifying, what more could one want the 7th and final room to be? Poe takes the reader through a fearful Journey, never letting you sit down to have a cup of tea, never letting you feel at home. He wants to put the reader on their toes, awaiting a pop-up scene at any moment, awaiting the â€Å"Red Death†. Although his guests loved all of the light and youthful rooms, only the brave and adventurous stray away to the depressed gloomy last and final room. The final room contained numerous clocks that ring and ring every hour, with each ding the partiers stop and pause till the clocks are done. As the clocks struck midnight, everyone noticed a new guest, a very gruesome guest, â€Å"there were many individuals in the crowd who had found leisure to become aware of the presence of a masked fgure which had arrested the attention of no single individual before† (Poe 7). The Prince did not find any humor in the fact that the guest was dressed up as the â€Å"Red Death†. With that, the Prince ran after the guest. Prince Prospera ran furiously through the rooms slowly reaching the last and final room, death. Prince Prosperds party showed Poe’s amazing ability to bring symbolism and themes together to form a piece of literary artwork. As the reader visualizes the party, you see 7 rooms moving from east to west. Each room essentially is a different ‘stage’ of the human life. Every room has a different color, which suggests that stage of human life. What first gave away that the suite was set up to be viewed as a life cycle, was the arrangement of rooms from east to west. How brilliant it was to connect this life cycle of a human with the life cycle of a day. East is usually associated with beginnings and birth seeing as its the beginning of a new day. On the contrary, as the sun sets in the West, people usually associate that with the end and death. sense of rebirth. The color suggests the unknown from which a human being arrives into this world. Following that, the purple room proposes the idea of beginnings of growth, and green being the â€Å"spring† of life. Orange represents the summer and autumn of life, while white suggests aging. In the end violet, shadowy and dark, prepares you for the last room, death. Almost all but a few partiers stay clear of the black room, and why is that? It symbolizes their fear of the unknown, there fear death. â€Å"But in the western or black chamber the effect of the fire- light that streamed upon the dark hangings through the blood-tinted panes, was ghastly in the extreme, nd produced so wild a look upon the countenances of those who entered, that there were few of the company bold enough to set foot within its precincts at all† (Poe 5). As the ‘Red Death’ walks from the blue room to the black room, Prospero follows it and they walks the course of life, flowwing from birth to death. He rushes from the blue room to the black room, where he eventually dies. His party guests also run into the black room to unmask the Red Death, and also die. The course the characters walk in the story is both literally and metaphorically the course from life to death. â€Å"And now was acknowledged the presence of the Red Death. He had come like a thief in the night. And one by one dropped the revellers in the blood-bedewed halls of their revel, and died each in the despairing posture of his fall† (Poes 10). It was no coincidence that Poe wrote ‘like a thief in the night’ as an ending for his short story. This piece of scripture is one of the most famous lines from the Bible. The line derives from Paul’s first letter to the Thessalonians 5:4, where he refers to the last judgement. According to Paul, Jesus or God will appear when the world is least expecting it, and Judge all sinners for all ages. Poe uses Paul’s phrase and relates it to he Red Death. In the story, the Red Death might seem like an â€Å"apocalyptic† figure, something that symbolizes the end of the world. Like the sinners in the scripture, the Prince and all of his friends stupidly ignore the inevitability of death. Instead they take in all of â€Å"lifes pleasures†, and in the end they pay the price. The only difference is that instead of a Judgement day, and giving everyone a fair chance, the Red Death happily massacres everyone. The clocks in the story symbolizes life ticking away directly in front of the partygoers faces. They stop each hour to hear the long ding-dong of the large ebony locks, â€Å"And then, for a moment, all is still, and all is silent save the voice of the clock† (Poe 6). The clock stopped ticking with the last guest’s death, and it was like the clock represented the countdown to death and the people knew it. Poe’s main goal in The Masque of the Red Death is to spawn a growing sense of horror and dread in his reader. Throughout the story the guests of Prince Prospero fear the black room almost as much as they fear death itself. The guests of the party not only give the reader the experience of the cycle of life, but an insight on Poe’s insightful use of Bible verses.

A Simple SaaS Marketing Strategy For Amazing Results (+14 Templates)

A Simple SaaS Marketing Strategy For Amazing Results (+14 Templates) Marketing strategy looks different for everyone. In-house marketing teams  often do it all - from social media marketing to brand positioning. Agencies  handle marketing for clients in diverse verticals. And today, theres a fresh breed of marketer in a field with unique challenges of their own: SaaS marketing. So, if youre in SaaS marketing, youre absolutely in the right place. Because in this post, youre going to get everything you need to start a proven SaaS marketing strategy. Ill share with you a 3-stage SaaS marketing strategy: Web traffic: how to get it and why its your lifeblood. Email marketing: how email can be an engine for massive growth. Leads: how to nurture your audience into leads for your sales team. To do this, you get a massive bundle of 14 templates to get you started with this SaaS marketing framework: A 3-resource SEO Copywriting Template Bundle for generating maximum web traffic. A 9-resource Email Marketing Template Bundle for growing a profitable list. A Call-To-Action guide for converting more trial signups and leads. A Marketing Research Process guide to get (and keep) new customers. Download your SaaS marketing bundle now... ^^^ ... and here we go  Ã°Å¸â€œË† A Simple SaaS Marketing Strategy For Amazing Results (+ 14 Templates)What Is SaaS Marketing? So, what is SaaS marketing? SaaS marketing is the process of promoting and selling a software product with license, or recurring revenue, cashflow. SaaS is an acronym that means "Software as a Service." And it refers to a company builds and sells software available to anyone with an internet connection. The first SaaS company actually started back in the '90s by selling floppy discs. After hitting hard times, they pivoted and began selling software online (and eventually sold for billions). Today, SaaS marketing (and companies) are mainstream - and nearly synonymous with what it means to be a startup. For more context, here are some examples of SaaS companies: Salesforce: The most popular customer relationship management (CRM) platform on the planet. Intercom: A customer engagement platform for sales, marketing, and support. Autopilot: An intuitive marketing automation platform. Slack: The communication hub for teams and communication. : The world's best-selling marketing calendar  and marketing management platform. (That's right, we're a SaaS company too!)What is SaaS marketing all about? Get the complete guide (and 14 free templates) here:Where Your SaaS Marketing Strategy Starts While many of the same marketing principles apply, there are unique goals and key performance indicators (KPIs) you should be after as a SaaS marketer. Because your goals determine your actions, they are the North Star for your entire strategy. To start, there  are three big metrics every SaaS marketer should work to influence: Web traffic Email subscribers Qualified leads You might be thinking, "But what about customers?! What about trial signups?! What about a fully-stocked snack bar to power my brains?!" Great questions. The great news is, customers, trials, and awesome perks (for being successful) will come when you master these three metrics. In fact, 's rapid growth  as a SaaS startup is a testament to that. We followed exactly this path. In fact, our CEO outlined our entire growth strategy in his book,  10x Marketing Formula. Recommended Reading: The Best Formula For 10X Marketing Growth Is Here Why These SaaS Marketing Metrics Work So, why do these three metrics work? Because, when pursued together, they become a complete SaaS marketing funnel that will generate results long-term. Marketing funnels (also known as purchase or sales funnels) illustrate the phases of the buying cycle from unawareness of a product all the way through to making an actual purchase. Here is how each KPI fits into this basic marketing funnel: Discovery: web traffic fuels the continual discovery of your brand. Consideration: email marketing helps nurture your traffic into qualified leads. Purchase: leads are converted into trial sign ups and customers via sales or self-serve processes. Recommended Reading: How to Select Marketing Metrics and KPIs to Monitor Focus Your One Metric That Matters Step one in your SaaS marketing journey is to use a principle called One Metric That Matters (1MTM). It's a simple way to prioritize and execute against your most important metric. The 1MTM system helps marketers focus on one big metric at a time. So, your SaaS marketing strategy is tackled sequentially. The majority of your effort will be poured into growing (1) your traffic, (2) your email list, and then (3) your quality leads. The 1MTM system works for two reasons: focus and discipline. Focus On Your 1MTM First, your team will focus completely on increasing your 1MTM. This frees you from getting swarmed by the constant barrage of popcorn metrics. Instead of chasing ten things at once, you'll work on the highest priority at a time. This will keep your eyes locked on a singular point, the one part of the business we have decided to value more highly than any other. Discipline To Grow Your 1MTM Second, this kind of focus creates discipline. The power here is that  focusing everything on your 1MTM makes your team totally accountable to increasing it. Think about it like this.... Imagine you're a marketing manager overwhelmed by trying to grow your company’s social following, website traffic, email list, and leads. You'd be swimming metrics, dashboards, spreadsheets, and competing priorities.   ^^^ And this might sound familiar, already... However, where the 1MTM shines is if you were to look at all of those data, you'd learn you can grow  all of those  metrics as long as you drive tons of quality web traffic. So, as you increase traffic, the rest of the metrics downstream take care of themselves. So, let's jump into your first 1MTM, getting web traffic. Here's how to get your SaaS business to your first 1MTMSaaS Marketing: Grow Relevant Web Traffic Web traffic is where your SaaS marketing funnel will (nearly) always begin. Our company has grown on the wings of content marketing.  And nearly 100 percent of our customers have started as curious visitor on our site. So, your first goal is to grow your relevant web traffic over time. We launched our website about five years ago. And as you can see, we started where everyone else does: with no traffic, no leads, and no customers. The cool part is how we've grown our traffic from nothing to around 1,500,000 pageviews per month... ...largely for free! Which is great news if you're a bootstrapped startup, like we are. We've grown our web traffic by investing heavily in: Content marketing, Search engine optimization (SEO), And giving away awesome marketing tools. Recommended Reading: How Long Should a Blog Post Be to Get the Most Traffic and Shares? Content Marketing Here's the deal. Content marketing isn't new. It's wide-scale adoption is decades old by now. But the truth is that content marketing is still viable - and will continue to be so into the indefinite future. The Content Marketing Institute defines content marketing this way: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action. Content marketing can be anything from... âÅ" Ã¯ ¸  blogging... 📄 to publishing whitepapers... 🎙 to hosting a podcast... 📠¹ to video marketing. No matter what content you're creating, the key point is to "drive profitable customer action." We SaaS marketers aren't in the business of being clever with our content. We're in the business of turning visitors into customers! The best way to do this is by creating content that fits into your "content core." Your content core connects the dots between the value your business provides and what your audience cares about. This single principle helps you drive relevant web traffic better than anything else I've ever experienced. It drives the bus for every topic you choose to create content around. For example, let's say your SaaS company created an app that helps people with personal budgeting. And because your 1MTM is growing web traffic, you've chosen to invest in blogging as your primary form of content marketing. To choose content core topics, answer two questions: What major value does our software add to our customers? What related problems does our audience care about solving? By choosing topics that fit both criteria, you're set to drive profitable customer action. So, blog topics might look like this for your fictional personal budgeting SaaS startup: âÅ"… How to Stick to a Budget for the First Time âÅ"… 5 Areas You're Spending Too Much and Blowing Through Your Budget ⠝Å' What is the Future of Finance? Where the Economy is Headed Those are pretty basic examples. But the point is that, while many of your audience members may be interested in the economy, the topic doesn't have a direct connection to the value your budgeting software provides. Whereas the first two have a direct connection. Sticking within your content core ensures you'll always create content that drives relevant traffic... ...meaning visitors who may  actually become customers because they have pain your product actually solves. Recommended Reading: How to Create a Marketing Budget Plan Drive Massive Traffic With SEO Now, if the content core tells you  what to talk about... The next two traffic levers tells you  how to get people to see it... SEO is a tried-and-true method of gaining consistent traffic. Search Engine Land defines it like this: SEO stands for â€Å"search engine optimization.† It is the process of getting traffic from the â€Å"free,† â€Å"organic,† â€Å"editorial† or â€Å"natural† search results on search engines. The gist of SEO is to make your content readable (and findable) by both people and robots. And while it's an extremely deep topic, and a discipline all its own, effective SaaS marketing depends on it. There are phenomenal guides available, like this one from Ahrefs, but if you grabbed your bundle, you'll find three awesome resources to get you started. SEO Content Strategy First, you'll find the quick SEO overview guide called the SEO Content Strategy Template. It walks you through a strategy for content optimization... ...all with the goal of turning you into an SEO rockstar 🠤˜ It walks you through quick tips to get started + includes a walkthrough to nail your strategy. It includes: The basics of an SEO content strategy. How to define your brand's SEO content strategy. Research methods for targeting topics and keywords. A roadmap for executing your strategy. A guide to creating optimized content. Recommended Reading: SEO Content Strategy: How to Skyrocket Your Traffic By 594% On-Page SEO Checklist Next, you'll find the On-Page SEO Checklist. According to Moz: On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. This checklist contains 19 key questions to ask about your most important pages: Has keyword research been completed? Do you understand the search intent behind your chosen keyword? Is the primary keyword present in the title tag, H1, body content, and an image file name? Is the title tag less than 70 characters long? Is the meta description 150 characters or less? Are headers structured logically, with just one H1 tag followed by appropriate H2, H3, H4 (etc.) tags? Are variations of the primary keyword included in the body content and H2/H3 header tags? Are images properly optimized (keyword in file name, appropriate alt-tag, small file size, high quality?) Are internal links present to other pages on your site? Are external links present to other reputable websites? Are no-follow tags applied to affiliate links (if present)? Are synonyms of the primary keyword included in the post copy? Do all links use appropriate anchor text (meaning, is the highlighted linked text relevant to the page being to)? Is the content sufficiently unique (re: non-duplicative of other content on your site)? Have appropriate blog Have  categories and tags been selected? Are your analytics and tracking tools correctly configured? Is my site mobile-friendly? Are all images uploaded at the exact size I want them to appear on my site? If this is a blog post, have I added at least one (and no more than two) relevant categories? If you check each box, you will be miles ahead on your SEO strategy. Recommended Reading: How to Maximize Your On-Page SEO With This Awesome Checklist SaaS Marketing: Your Email List Now, it's time the second stage of SaaS marketing: email marketing. Though it's occasionally pronounced dead, email marketing is very much alive. And for SaaS marketing, in particular. At , we've seen a nearly 300 percent return on our investment in email marketing. We believe it's one of the most valuable assets we have. As of writing this, our email list is nearing 500,000 subscribers! But this didn't happen on its own. Why Build An Email List? Online chat with either people or bots is an incredible innovation in SaaS marketing. For instance, according to research by Salesforce, 69 percent of consumers prefer chatbots for quick online communication. However, even in a world of chatbots, email still has its place. It is an "owned" connection to your audience, rather than a "rented" connection. An email list is an owned, direct, and permission-based line of communication. When you send an email, it gets delivered (deliverability issues aside). However, something like a social media audience is a rented connection. Your organic reach is controlled by the network - and everyone knows reach is in rapid decline. Right now, it sits somewhere below 2 percent, on average. This means brands who rely mostly on social media face an uphill battle if they don't pay for increasingly higher media buys. Compare this to the fact that  38 percent of average North Americans check their inboxes 4 – 15 times per day... ...and you have some compelling numbers in favor of a strong email list. So, let's talk about how to grow and connect with your email list. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in One Year Grow Your Email List With Content Upgrades First, use content upgrades as a method for growth. They are companion resources to content like blog posts, articles, or reports. And if you're reading this, you've probably seen hundreds - if not thousands - of them. In fact, we've used one in this very post 😎 Using them to build your list is easy. Simply gate them behind an email signup form. Then your audience will get the resource by "paying" with an email address. What does a content upgrade look like? Well... Whatever your audience will find valuable! At , we routinely use: 📑 PDF guides, 📠 Worksheet templates, âÅ"… Checklists, 📈 Spreadsheets for tracking and planning, 📊 Custom Google Analytics reports, 🎙 Exclusive audio interviews, 📠¹ Access to educational video content, ðŸâ€"Å' Photoshop CC actions, 📠º Slide decks, 🎠¯ And everything else our audience needs to put our advice into practice. We have a resource library packed around 300 content upgrades.  And in total, they account for more than 250,000 of our email signups. To summarize, valuable content upgrades can be one of the most vital list-building engines you have. And they are an excellent way to add more value to all of that traffic you're working so hard to drive! Simply put, if you're doing content marketing, they're too important to skip. Simply put, if you're doing content marketing, content upgrades are too important to skip.Grow Your Email List By Giving Away Free Tools In line with content upgrades, giving your access to free tools in exchange for an email address adds rocket fuel to growth. You've probably used your fair share. For example: Moz's Keyword Explorer tool gives you access to part of their software for keyword research. Hubspot's Website Grader analyzes your site's performance and gives you actionable tips to improve it. Neil Patel's SEO Audit shows actionable tips for improving your site's visibility online. The genius of tools like this is how they can "product-ize" a facet of your company's software or service.  They add huge value to your audience while also giving them a taste of just how valuable your tool is. We've done exactly that here at . Headline Analyzer Writing great headlines is key to getting clicks on your content. So, as content marketers, we take our headlines seriously. Our process has always been to write 25 headlines for every post. This discipline makes you work through the cruft and get to the gold. However, we soon realized that our software actually had north of 1,000,000 headlines - complete with social share data - from thousands of users. Being the nerds that we are, we did intensive research to find the highest performing headlines. Then we crafted formulas that our team started using. But... This is where it got interesting... We created a free tool called The Headline Analyzer, fueled by the same data. And we gave it away for free. It generates a quality score for users and even provides suggestions to optimize it. This tool gets around 80,000 pageviews each month. And to date, has netted around 75,000 email signups. Notice how the 1MTM of web traffic  and email signups play nicely together? That's exactly the power of giving away a free tool that solves real problems for your audience. Even cooler is this tool has become baked right into our product! So, every time someone uses our headline analyzer, they're experiencing just a sliver of 's value. We've done the same thing with our free tools the Social Message Optimizer... ...and the Email Subject Line Tester. Each tool drives similar results to the Headline Analyzer. Plus, they again highlight the power of our tool. integrates with  every major social media network.  When someone uses our Social Message Optimizer, they're seeing a snapshot of how can amplify their social media effectiveness. The same goes for our Email Subject Line Tester. Because we also integrate with email platforms like Mailchimp, Constant Contact, Active Campaign, Campaign Monitor, Hubspot, and more... Building your email list is paramount for SaaS marketing success. And sets you up for the third 1MTM in this simple strategy: generating qualified leads. SaaS Marketing: Generating Qualified Leads Qualified leads are an important evolution in your SaaS marketing journey. This is also the stage where things can get far more complex. Often you're dealing with CRMs, marketing automation, lead scoring, and multiple layers of sales reps. Regardless of how simple or complex your org chart and tech stack is, though, the simplest place to start is by focusing on conversions. And that means writing phenomenal calls-to-action (CTAs). The 5 Stages Of Awareness To write powerful CTAs, you need to discern exactly where your audience is in relation to making a purchase. One of my favorite marketers is Joanna Wiebe, and she's a treasure trove of knowledge when it comes to exactly this. In a recent interview, she describes the "Five Stages of Awareness" every person moves through on their way to purchase. The five stages are: Unaware Pain aware Solution aware Product aware Most aware Let's walk through them step-by-step. First, each person is unaware. Which means  they may not be able to fully articulate their problem or pain - and especially not your role as a solution. This stage requires top-of-the-funnel content to move them to the next stage of awareness. Second, your audience starts feeling and understanding their pain. Here, they're feeling a specific pain, but they may not understand what solutions exist. For example, imagine they're a marketing manager who's totally overwhelmed. Their team is missing deadlines. They're stuck in constant fire drills. And are battling constant stress around being a good leader. At this point, they won’t know how to solve this pain. They're simply aware that it exists and looking for a fix. Third, they've learned there’s a cure for the pain. They're pain aware when they know there's a way out... But they haven't yet matched the pain to a specific solution. Fourth, they've learned knows you can solve their pain. Now they are product aware, which means they know that your product is one of the solutions to their pain.   They're actively searching... They're combing through reviews on G2 Crowd... They're checking out Product Hunt... And (hopefully) they're finding all of your wonderful content core topics because of your SEO mastery! In short, this is where you're going head-to-head with your competition. Fifth, they know you're the best solution to their pain. They've arrived at the wonderful stage called most aware! They believe you're the best solution for their pain, and they're ready to try or buy. They're ready for a trial, a sales call, or even a purchase. And this is where you have your qualified leads 😎   Write Compelling CTAs For Trial Signups In SaaS marketing, free trials are the norm - and a perfect next step. But what's vital is that you set the table for success. The five stages of awareness help you bridge education gaps. And also deeply connect your audience's pain with your solution. While hundreds of different copywriting techniques exist, the simple truth is this... As a SaaS marketer, you're in sales as much as you're in marketing. So, don't get lost in the forest of marketing techniques or the psychology of persuasion. Make sure you actually sell with your content  and strong calls to action. No Selling, No Qualified Leads If you don't sell, you won't generate qualified leads. Be clear. Be concise. Be bold. Don't assume your audience will take profitable action without being invited to do so. In my experience, one of the biggest hurdles marketers have is a fear of being "too salesy." But I think there's a better way of thinking about it. If you have paying customers, it means you're helpful. It means your product adds value to them. So really, as marketers, the most helpful thing we can do for our audience is to make them customers.

Free Essays on Deontological

DEONTOLOGICAL - This type of theory claims that there are features within the actions themselves which determine whether or not they are right. These features define the extent to which the actions conform with recognized moral duties. For example, driving while drunk violates the duty to â€Å"above all do no harm.† The duties derive from various sources, such as religion, biology, psychology, metaphysics, culture, language, etc. Depending on the deontological theory, these duties may be absolute (no exceptions), prima facie (can only be overridden by a more important duty), or conditional (only hold under specified circumstances). Deontological theories do not consider consequences to be important when determining whether or not an action is ethical. It doesn’t matter if the drunk driver made it home safely. Driving drunk was still wrong because the intention to drive drunk was wrong (or to drink alcohol when one knows one needs to drive). Immanuel Kant's ethical theory is deontological. He claims that actions are only morally right when they are done out of duty. He sees moral duties as unchanging laws for human conduct. He believes that morality is derived from the ability to think rationally, which enables beings to be free. If one is not free, then one cannot be held responsible. Thus only free individuals are moral agents and all free individuals are capable of acting out of reason. Kant’s moral theory is largely focused on protecting and promoting the free action of rational beings. Three formulations of his categorical imperative are derived from this moral foundation: (Kant) Always act out of duty, in accordance with a good will (I.e. One does the right thing because one recognizes that it is the right thing to do, not because it pleases you to do it or will promote good consequences.). (pp. 25-26.) Always act as if the maxim of thy action were to become by thy will a Universal Law of Nature (i.e. Are you willing to... Free Essays on Deontological Free Essays on Deontological DEONTOLOGICAL - This type of theory claims that there are features within the actions themselves which determine whether or not they are right. These features define the extent to which the actions conform with recognized moral duties. For example, driving while drunk violates the duty to â€Å"above all do no harm.† The duties derive from various sources, such as religion, biology, psychology, metaphysics, culture, language, etc. Depending on the deontological theory, these duties may be absolute (no exceptions), prima facie (can only be overridden by a more important duty), or conditional (only hold under specified circumstances). Deontological theories do not consider consequences to be important when determining whether or not an action is ethical. It doesn’t matter if the drunk driver made it home safely. Driving drunk was still wrong because the intention to drive drunk was wrong (or to drink alcohol when one knows one needs to drive). Immanuel Kant's ethical theory is deontological. He claims that actions are only morally right when they are done out of duty. He sees moral duties as unchanging laws for human conduct. He believes that morality is derived from the ability to think rationally, which enables beings to be free. If one is not free, then one cannot be held responsible. Thus only free individuals are moral agents and all free individuals are capable of acting out of reason. Kant’s moral theory is largely focused on protecting and promoting the free action of rational beings. Three formulations of his categorical imperative are derived from this moral foundation: (Kant) Always act out of duty, in accordance with a good will (I.e. One does the right thing because one recognizes that it is the right thing to do, not because it pleases you to do it or will promote good consequences.). (pp. 25-26.) Always act as if the maxim of thy action were to become by thy will a Universal Law of Nature (i.e. Are you willing to...